IDENTITY SHAPES PERFORMANCE
Before I coached performance, I lived it.
I work with founders, recruiters, and leaders who want to operate at an elite level. Not temporarily. Not performatively. But consistently.
This work starts with identity.
Because who you are determines how you operate. And how you operate determines the results you compound.
Improve the person. Improve the leader. Improve the result.
Excellence is a choice made daily.
Most people try to change outcomes by changing tactics.
Elite performers know better.
✔ Success is a byproduct of character, a reflection of long-term discipline
✔ They start by upgrading the person.
✔ That sharpens the leader or recruiter.
✔ Which then lifts performance
✔ This philosophy underpins everything I do.
This philosophy underpins everything I do.
✔ It’s why my work focuses on identity, standards, and operating rhythm before activity. When the internal foundation is right, execution becomes cleaner. Pressure becomes manageable. Results become repeatable.
✔ You don’t rise to your ambition.
✔ You rise to your identity and the systems that reinforce it.
I learned this in the arena
I didn’t arrive at this work through theory.I earned it through performance.
For more than 15 years, I operated as a high-performing recruiter inside competitive markets. Year after year, I ran a disciplined desk built on systems, language, and execution standards.
Across my career
15
+
Years
Consistently operated as a million-dollar biller
300
+
Professionals
Coached from emerging consultants to elite performers
200
M+
Revenue
Leadership role in scaling a business to maturity
2.35
M+
Personal best year in billings
50
M Exit
Built and scaled to a successful exit.
Systems at Scale
Repeatable frameworks
proven across multiple teams
Selected accolades
✔ RCSA — Excellence in Business Innovation
✔ Aurec Group – Specialist Recruitment Company of The Year (Recruitment International)
✔ xrecruiter – Business Start-Up Of The Year
✔ xrecruiter – Recruitment, Consulting & Staffing Association (RCSA) – Excellence In Business Innovation
✔ Seek SARA Recruitment Leader of the Year – Finalist
✔ Aurec Group – Best Medium Company to Work For - Finalist
✔ xrecruiter – Australian Financial Review (AFR) – Most Innovative Companies #8 In Australia
✔ Australian Financial Review (AFR) – #1 Fastest Growing Start-Up – 2300% growth!
What matters most is not the peak. It’s the pattern.
Elite performance is not a spike. It’s an operating standard.
​Beyond individual performance
As my career progressed, the focus shifted from personal output to building environments where others could perform.
Designing systems that scale beyond individuals
​
Coaching leaders, not just producers
​
Building accountability into rhythm, not relying on motivation
Today, through my work with xrecruiter, I help founders and partners start, run and grow recruitment businesses that are profitable, disciplined, and sustainable.
The common thread in every high-performing business is not hustle.
It’s identity, structure, standards, and leadership.
That work has been recognised externally, including:
✔ Australian Financial Review (AFR) – #1 Fastest Growing Start-Up – 2300% growth!
✔ xrecruiter partners achieving AFR Success - #2 – Hpeople, #5 Harwell Fast Starters respectively
✔ Over 70+ founders and agencies achieving success on their own terms
Responsibility, not ego
Becoming the ONE is not about status. It’s about responsibility.
✔ The ONE knows what matters and ignores the rest.
✔ The ONE builds systems that create predictable outcomes.
✔ The ONE shows up daily, regardless of mood or circumstance.
Elite performance in the market is meaningless if it costs you your integrity, your family, or your presence at home.
This work is about building leaders who are reliable in business and dependable in life.
Operating convictions
These are not values written for a website. They are standards I live and coach by.
✔ Excellence is a choice made daily
✔ Identity shapes behaviour
✔ Discipline creates freedom
✔ Systems beat hustle
✔ Leadership is stewardship
If these resonate, we’ll work well together.
